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You will never have the perfect business plan, marketing strategy or messaging. Not ever!!! Here is what I see too often - women in business stuck in trying to get everything just right before they put themselves out there. -------> This leads to a huge amount of wasted time and effort, but also huge amounts of opportunity costs. So many amazing women go down the rabbit hole of planning, perfecting, pivoting, website design, Instagram layouts and social media content before they are financially stable in their business.
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I know that many of us have bootstrapped our businesses. Entrepreneurs are a very DIY kind of crowd. I love our spirit, but there are some areas I feel strongly require expert assistance. I am on a mission to have more women in business succeed. Not just survive, but actually, have financial power and purposeful impact. This means that sometimes we have to stop trying to do it all ourselves and get help from the experts.
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As business owners, we have a big dilemma! Do we stay in our integrity and make an impact or do we sell the easy solutions (which really aren’t solutions at all)? You might be quick to jump on the integrity and impact bandwagon, but it is about honestly examining your actions and operations. You see, some solutions are easier to sell!
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How much SPACE do you create in your business life? I mean real space, not the 30 min. you fit in between your to-do list. If you are honest, I bet not much. Most people devalue space to just feel, think and be...especially in direct relation to their business.
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