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I started my first business at 24, a fully women-owned advertising agency. Women-owned businesses were not the norm, and in our industry, it was still dominated by men and masculine attitudes. Sexism was just par for the course. What is really important to understand as a woman in business is that the business world has been masculine-dominated for a very long time.
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Most people have their business sequence upside down. They start with the pretty website, fancy marketing techniques and an intention to make money. This is NOT what leads to a successful business. These are the last things you should be focused on in your business. Have you lost sight of what is most important? It isn’t about what you can get out of your business, it is about how your business can serve the world. The most important piece of your business is your customer.
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You can put ALL of your effort into building your business, but if you have the wrong business model, it won’t work! I see so many women who are determined to make their businesses work. They sacrifice their most precious things...time with their family, time for themselves, energy, capacity and space. They believe if they can just work a little harder things will happen, but…. This is where they are wrong.
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Why is everyone always striving for constant growth? It is like one endless battle to be more, do more and create more. Something drives us to never be satisfied with where we are and this mindset sabotages our success. In my years of working on myself and with others, I have learned that the best growth isn't just up, but also over.
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