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Can we talk about legitimacy? What do you think makes you LEGITIMATE as a business owner, an expert, a facilitator, a coach, a consultant, a wellness practitioner? I had a very interesting conversation this week with someone in PR. They basically told me that in order to be legitimate in the eyes of media you need to PROVE your legitimacy. Fair enough. They want to make sure they are backing a real expert. I totally get this, but here is what really got under my skin: what reflects legitimacy is making millions of dollars in your business.
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You will never have the perfect business plan, marketing strategy or messaging. Not ever!!! Here is what I see too often - women in business stuck in trying to get everything just right before they put themselves out there. -------> This leads to a huge amount of wasted time and effort, but also huge amounts of opportunity costs. So many amazing women go down the rabbit hole of planning, perfecting, pivoting, website design, Instagram layouts and social media content before they are financially stable in their business.
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I know that many of us have bootstrapped our businesses. Entrepreneurs are a very DIY kind of crowd. I love our spirit, but there are some areas I feel strongly require expert assistance. I am on a mission to have more women in business succeed. Not just survive, but actually, have financial power and purposeful impact. This means that sometimes we have to stop trying to do it all ourselves and get help from the experts.
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As business owners, we have a big dilemma! Do we stay in our integrity and make an impact or do we sell the easy solutions (which really aren’t solutions at all)? You might be quick to jump on the integrity and impact bandwagon, but it is about honestly examining your actions and operations. You see, some solutions are easier to sell!
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