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Have you found your ONE thing? Have you owned your lane? These are questions that I ask often. Too many people are doing too many things and more often than not, it is outside of their lane.
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Are you using a value ladder in your business? You may not have used that term, but I guarantee you know the concept. A value ladder is when you have a series of offers, services or products that go from zero dollars to your highest paying offer.
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Guess what? There is no secret to business success. I know every marketing campaign promises the answer. The “successful” entrepreneurs will show you (and thousands of others) the path. If you just pay them enough money and follow what they do.
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Integrity is not just a value we should hope to have, it is a practice we must make a priority in our businesses. There are two definitions of integrity, and today I want to talk about the one that is “the quality of being honest and having strong moral principles”.
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