For many of us, a holiday season is quickly approaching - you might even be celebrating already! And if you're in the southern hemisphere, you're heading into summer, which means less school and (hopefully) more time with family and friends.
It's important to ask yourself how these holiday times affect your business. And just as importantly, how do they make you feel?
It can feel like there are plenty of reasons to stress about the slow down that typically comes with a holiday season. There may be less money coming in, challenges balancing work time with extra family time, and lower activity on your website and social media pages.
It's completely normal for us to experience slower periods in our work throughout the year, whether that's because of the holidays or because we very intentionally decide to lean out for a bit.
And the good news is, there are ways you can prepare your business and your mind for these quieter times - and get things done when the rush of client work and sales calls has slowed down a bit.
When you know things are going to be calmer, you can prepare ahead of time. How does your cash flow look? Do you need to put some extra funds away? Or direct them differently for a while?
And when things are quieter, you can spend some time reviewing aspects of your business that are usually on autopilot. How are your systems and processes working? Is there anything you'd like to tweak in your business? Is your ideal client finding you easily and being served by you as well as they possibly can?
Running a business means you'll naturally experience ebbs and flows. If you can learn to lean into these and make the most of both the highs and the lows, you can minimize your stress and give yourself room to enjoy the quiet moments, too.
Every year, I teach my clients how to navigate the holidays more effectively. In fact, December and January can be your best sales months of the year while you also have plenty of time to rest.
If you are not prepared for the holiday season, there is no time like the present to start!