We all have wisdom, but not everyone has expertise! I think when we are talking about who you are hiring or what you are selling, you need to understand the difference. 

Someone can be amazing and wise, but it doesn’t mean they have the expertise to guide you in a specific area. 

I see this conflict in so many industries. It is one of the reasons I work with my clients to ensure they are offering their expertise and not just their wisdom. 

I think it matters in the business world. It allows us to know who to trust and who is in integrity. 

A few examples:

Life coaches who are trying to work with people experiencing trauma. If you haven’t been trained to work with trauma, you can easily re-traumatize someone. 

Business coaches who haven’t had a business for very long. If they haven’t had significant experience running their own business, they are not an expert.  

Marketing “experts” who learned one way of marketing or had a quick win and are selling their “expertise” to others. 

Expertise is cultivated over time. It is built with large amounts of experience. It is forged through failure and perseverance.   

Everyone is trying to shortcut the process and it hurts you and the world. 

This isn’t denying the value of wisdom, but understanding the difference between wisdom and expertise. 


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