Have you ever heard the phrase, “too many cooks spoil the soup”? This is an apt phrase for letting too many people influence your business.
One of the biggest mistakes I see business owners make is being seduced by too many different “experts” and their free expertise or helpful advice.
This doesn’t just happen getting free stuff, I see this with business owners paying someone to help them and then following other people’s advice.
I use the phrase experts loosely because everyone is trying to be an expert these days.
Letting too many people have input into your business will stop you from success.
Everyone wants to tell you what to do to succeed in business or help you with the right direction, and before you know it there are way too many cooks in your kitchen.
If you have been in business for a while, you have probably fallen into this trap at least once.
Whether you got caught in the loop of following “experts” online or found yourself getting pulled by friends and family members, you are probably familiar with the overwhelm that comes when there are way too many opinions slapping you in the face.
The more input you have from different sources in your business, the more watered down your business becomes.
Let me illustrate. I have spent two decades working with women in business. My journey is like no one else’s. Consequently, my philosophy and system of expertise are unique to my way of thinking and my years of experience. Like many, I teach from my experience. I often have opinions about business that go against the grain, and therefore are the opposite of what other people are teaching.
If you were to try to follow my tactics and tips and then follow someone else who believes in the exact opposite, your business will lose its flavour. It becomes watered down and confusing. You lose effectiveness.
You need a business strategy that is aligned.
The more misaligned parts you have in your business, the more it looks like Frankenstein instead of a successful and thriving business.
Everyone who is out there teaching has a different set of experiences, skills and perspectives. They also have different values. If I value integrity while another “expert” values sales at any cost, then those are very misaligned values. The tactics coming from each of those perspectives work in opposition to each other instead of in a flow towards the business and life you want.
This is one of the reasons why it is important to find someone you resonate with and trust to help you grow your business.
It is equally important to find someone who knows what they are doing.
In today’s marketplace, there are a lot of people claiming to be experts. You probably know a few people in your family trying to be experts too.
My rule of thumb for anyone looking for a business coach is to make sure they have had at least 5 years in their own business and have worked with hundreds if not thousands of businesses that look like yours.
I have seen people who have never had a client sell themselves as business coaches. Listening to someone like this is a big mistake.
Letting the wrong people influence you in your business can have disastrous consequences.
I have seen amazing business owners listen to bad “experts” and never get back on track to success.
Don’t let this be you.
So, what do you do when you need help? Research and find ONE person who aligns with your values and who has years of experience working with businesses just like yours.
Invest in the right person for your success. I promise it is worth it!