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There are some weeks when I am just exhausted. To me, that is a natural part of operating a business. If you have listened to any of my podcasts, you know there is an ebb and flow. The thing is that many women in business aren’t ever experiencing the ebb, they are just full force in the flow.
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Having a specific & clearly defined target market is NOT a luxury, it is the most important thing you need in place to run a successful business. A target market is NOT “women entrepreneurs”, “non-profits” or Women, 25-55 who want to lose weight.
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Ever feel like you are trying to grow your service business in the WILD WEST? Flooded industries, little regulation and even less transparency are making it more of a free-for-all. These days it feels like your skills in marketing are more important than the skills you have in helping your clients transform.
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Have you ever heard the phrase, “too many cooks spoil the soup”? This is an apt phrase for letting too many people influence your business. One of the biggest mistakes I see business owners make is being seduced by too many different “experts” and their free expertise or helpful advice.
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