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How do we maintain momentum in our business when it is impossible to operate at 100%? Throughout life, it is inevitable that we will come up against circumstances that require us to dial back the energy and momentum of our business. Many of us our business owners and also mothers. When the summer months hit, and our children are running free for a few months, it can be difficult to manage the shift in day-to-day responsibilities while still operating a thriving business. Even if you don’t have to navigate the challenges of children and summer break, I feel confident to say that at some point there will be responsibilities that demand your time - ailing parents, health issues, health issues with family members, etc. The question isn’t whether or not there will be a time when we have to juggle much more than business. The question is, how do we maintain the momentum we have worked so hard to gain when we simply don’t have the capacity to operate at 100%?
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Every business evolves over time. But how can entrepreneurs change and pivot their brands in ways that reflect their own personal growth? Business owners often worry that changing their business will compromise their integrity. But if you want to succeed in the long run, you have to give yourself permission to evolve your business in ways that align with who you are at any moment.
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As business owners, we have to make a lot of agreements. We make agreements with our clients, with other service providers, with our spouses and our families. The problem is that many people, especially women, struggle to set boundaries and make clear agreements that support them to succeed. Women tend to over-own their responsibility, give in too much and let broken agreements slide. But what happens when promises are broken in our business relationships? Or how about when the agreements we have made no longer serve us? How do we honor our integrity and handle these tricky situations?
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The desire for personal and professional freedom is pushing people of all ages to start their own businesses. But there’s an impractical reality that’s setting in. A lot of would-be entrepreneurs think they’re going to strike it rich with nothing but a laptop and an idea. The reality is that you need so much more to build and maintain a profitable business. Success requires you to consider the things you need to do and the skills you need to learn to achieve your goal. The path to entrepreneurship has ups and downs. Your ability to carry out your vision depends on a solid foundation built on much more than a dream.
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