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Entrepreneurs are bound to face relationship challenges when starting a new business. Whether it’s managing the relationships you build with your clients or making sure your team members are committed to a shared vision, business owners are no strangers to navigating relationship dynamics. However, it’s the intimate relationships we have with our partners that can suffer the most. Many women entrepreneurs find it hard to deal with changes in relationship roles, shared finances, and family responsibilities.
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“You have to get honest about who you naturally are, not who you’ve become, who you’ve crafted yourself to be.” - Sonya (4:35 - 4:42) As an entrepreneur, you've most likely been told that you need to hustle and work hard if you want to succeed. However, slowing down in your business can accelerate meaningful growth and increase long-term profitability. If you truly grasp the concept of slowing down and create business structures that allow you to do so, you'll find an increased return on your efforts and a greater sense of fulfillment.
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“Business owners are so often spending money on the wrong things, and they are not getting the results, so they are not getting the most return on their investments.” - Sonya (4:03 - 4:15) As a business owner, you’re regularly inundated with various programs and services that promise to be the secret to your success. With so much information coming your way, it can be difficult to differentiate between what you should invest in, and what you should stay away from.
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“So many entrepreneurs try to pretend that they know everything. This leads to instability in self, business, and relationship.” Sonya (2:01) It’s time to get honest, honest about the things we know… and the things we don’t. So often, the world expects entrepreneurs to be a one-man band of services. We can find ourselves stretching, overextending, and claiming to be an expert in things that actually lie outside of our lane of genius. The secret to building a sustainable and successful business is not found in being all things to all people, but in identifying the areas you are passionate about, giving yourself permission to become laser-focused on those things, and letting go of everything else.
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