Women in the Business Arena™ EP 42: Marketing & sales: the truth about how they really impact your business
Most business owners are obsessed with marketing, whether it is avoiding it, spending all their time doing it or just worrying about it. We talk about the difference between marketing and sales and why focusing on marketing can be the downfall for many women in business.
Too many women are constantly giving to others, moving around other’s needs, and sacrificing their well being for the well being of others. We need to re-balance the books on giving and receiving. This is a really relevant and vulnerable topic for me right now and I share some of my experiences and realisations as I am integrating this in my own life.
Women in the Business Arena™ EP 40: Aligning our business with our strengths and gifts (i.e. our essential self)
This week we wanted to pull on a previous thread. We had a request to talk a little bit more about how to align our businesses with our essential selves. This is a core topic in the work that I do because the more alignment we create with our natural gifts and strengths, the more ease, balance and success we can create in our business. Of course, before we can align our business with our authentic self, we have to know what that self looks like ... not the one we have been for others, or the self we have taken on to survive, but the wise, whole and intuitive self we were born with. Yes, this week we get a little spiritual. This is a deep dive but a rewarding one.
Women for centuries have been moving out of their own alignment, out of their own gifts and intuition, in order to accommodate others and to succeed in a very patriarchal world. I have definitely seen this as a theme in business. So many women are exhausting themselves trying to run their business out of alignment with themselves. I decided a long time ago that I was done moving for anyone else, but recently it is something I have been thinking about a lot more. This is really the core of my mission…I want to provide a path for women to trust themselves, to honour their unique gifts and to learn to STOP MOVING.