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“Not everyone needs to be running a business. Not everyone is willing to do what it actually takes, because you have to go through fire.” There are many important questions to answer when starting a business. The most important (and seemingly obvious) question is, “do you actually want to have a business?” Whether we set out with clear expectations, or begin a new venture on short notice, we have to answer this one question. In episode 55, we cover everything you need to be able to answer this question for yourself.
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“Your whole business is in service to your target market.” Most entrepreneurs set out to change the world with a MASSIVE goal to serve anyone and everyone they can. In theory, that sounds amazing. In reality, it not only doesn’t work, it lessens your impact. We have to define our niche in business to be able to make maximum impact on the people that we can serve.
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“Our emotions are our superpower” There’s a common misconception that emotions should stay out of the the business arena. As women, emotions are one of our most powerful tools, especially when they help us communicate truth, not only to those we love, but also in the business arena.
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“Many of us don’t really lose the WHY, but we lose the connection to it” When you’re running a business, it’s really easy to get lost in the details, the implementation, and day to day operations. Sometimes, we forget the WHY - Why we’re doing this in the first place, and what we really want to contribute to with the bigger picture in mind. Whether you’re a big picture person, or someone that thrives in the day to day details, you’ll find a ton of value in this episode.
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