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“I think there is conscious consumerism. I think that you, as an individual, can be more aware of what your choices are. As business owners, I think what we also have to look at how we contribute to conscious consumerism?” This week on the Women in the Business Arena Podcast, we tackle a controversial topic. Our discussion is centred around the quote “Consumerism depends on your unhappiness. If you were happy with all you had, why would you want more? Your self-worth is dangerous.” Is your self-work dangerous? Is consumerism dangerous? Or is it the marketing? We dive into all sides of this topic.
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“One of the first stages in growth is to have a really stable business foundation… When we have a really rocky foundation, we’re not able to grow effectively and eventually, we’re going to get exhausted and fail because we have exerted all of our money and effort.” This week on the Women in the Business Arena Podcast we discuss creating sustainable long-term growth in our businesses. There is a right way to grow your business and a wrong way. So often, women can get distracted by the ways others are growing or scaling their businesses. When you try to mimic the next steps of others, rather than following the right path for you, you can topple your business over like a house of cards. When you get out of sequence, it leads to overwhelm and exhaustion. In order to create sustainable growth, we have to follow the proper order, beginning first with a solid foundation.
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“It's not a matter of trying to get it all done. It's actually a matter of streamlining and looking at the most important things to get done, and then being willing to let everything else go.” This week on the Women in the Business Arena Podcast, Sonya and Laura discuss the topic of navigating the ebb and flow of productivity in our business and the best way to roll with it. Energy and productivity tend to follow a natural up and down pattern. However, there are things that affect our ability to sustain our energy and productivity and things that make the ebb and flow more intense or unmanageable.
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“I think money objections, probably 80% of the time, are really about not recognizing the value of what you're offering. You haven't tied your offer into what they want or need.” This week on the Women in the Business Arena Podcast, we continue our conversation around money. When navigating the sales of our service or product, it is inevitable that we will come up against money objections. There are times when individuals genuinely can’t afford our services, and they aren’t a good fit. However, if we are seeking out the ideal client, money probably isn’t the real issue. Money objections are the easiest objection, because we, as the individual offering the service or product, are so quick to legitimize it. We quickly accept this “no,” instead of asking more questions to determine if money is the real issue.
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