Women in the Business Arena™ EP 42: Marketing & sales: the truth about how they really impact your business

Today, we are finally diving into the topics of marketing and sales. We spend a lot of time talking about the inner aspects of succeeding in business, but we can’t talk about liberation in business without addressing two key components to success: marketing and sales. Most business owners are obsessed with marketing, whether it is avoiding it, spending all their time doing it or just worrying about it. We talk about the difference between marketing and sales and why focusing on marketing can be the downfall for many women in business. There are so many threads we can pull from this episode, but it is a great overview of my philosophy on marketing and sales.

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