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“So often, we design our whole business, marketing, and content around an ideal target market that we don’t actually know. There are all of these assumptions, expectations, and projections on this target market, but how well have we actually gotten to know the specific individuals in the target market?” - Sonya Do you know how you get clients? Do you know what exactly you need to do to get more clients? If you’re like 99% of entrepreneurs, you would probably have to say no. In the business world, so much focus is placed on finding your avatar, your ideal client demographic. The problem is, most of the time, the “ideal client” we’ve created is inaccurate. At times, we think we know what our avatar wants because we assume they think and act, want and need what we want. Instead of listening to our ideal market, we superimpose their desires with our own. It’s important to know who we want to reach. How well do we actually know that target client?
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“It’s the constant depletion of our attention that creates the struggle. We are losing our capacity to function properly in our business. We are so focused on speed, endurance, and growth that we’re not ever actually stabilizing or creating a business that serves us.” - Sonya What if I told you that you could do more in your business by doing less? Studies show that it takes the average person 25 minutes to return to their original task after an interruption. That phone call, tap on the shoulder, quick email or social media post, all of those little interruptions add up quickly. Most entrepreneurs started their own business for freedom, ease, and balance. However, when they look at their current lives they find the opposite. The hustle mentality - the thought that we have to speed things up, grow exponentially in record time, and stay accessible to clients - can keep us trapped in the downward spiral towards burnout. Learn how to slow down, be more deliberate, and practice stillness, to gain momentum and success in your business.
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“True thought leaders, their intention was never to be a thought leader… Their intention was to serve. Their intention was to spread a message. Their intention was to change the world.” - Sonya This week on the Women in the Business Arena Podcast, we’re discussing the label “Thought Leader” that seems to be popping up everywhere in entrepreneur circles. Everyone wants to be a thought leader, however, there are so many conceptions about what this actually means. Thought leadership is a title that is earned through the ups and downs of business experience.
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“It’s always better to wait to delegate until you are stabilized… You want to be able to understand all of the ins and outs of your business. If you don’t know what to do or understand it, it’s going to be really difficult to delegate to someone and explain what you want.” - Sonya This week on the Women in the Business Arena Podcast, we’re discussing how and when to utilize delegation in your business. We have seen too many people build their business as a house of cards that topples when they delegate too soon. However, once you have an established business, there are components of your business that don’t require your full attention day-to-day, and there are tasks that lie outside of your area of genius. Delegating the right tasks to the right people can help you to move your business forward in a healthy and sustainable manner.
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