PACKAGING & NICHING YOUR SERVICE BUSINESS FOR MORE SUCCESS
One of the number one struggles I see with women in service businesses is how to niche their business! For decades, I have worked with women in service businesses to streamline, grow and scale. Packaging and determining their niche is one of the most important steps.
Many women are afraid to niche too much, so they go big and broad with their target market.If you’re talking to everyone, then you’re talking to no one. One of the most important parts of your messaging should be your ability to speak to one person.
A niche is never going to be too focused. If anything, there’s a 99% chance that your niche is too broad. You might say “I help women in business”... along with the 5 million other people who claim to do the same thing. You can never be too specific, so get clear on who you can serve and learn everything about them.
Serving a broad target market means you lose impact. You end up serving fewer people and making less income in the process.
These are just some of the topics we are going to tackle in this interactive workshop. I only have a max of 15 spaces, so be sure to get your ticket quick.
WHEN: MAY 24TH, 12pm - 1:30pm
COST: $15 (ONLY 15 SPOTS)
If you are a member of One Roof ask for the discount code
WHERE: One Roof Women, 77-79 City Road, Southbank, Victoria
Sonya Stattmann has spent two decades in the business arena helping women create more success, fulfilment and freedom. She spends most of the time working with her clients in her Women in the Arena™ coaching program but loves to do in-person events a few times a year. She has done a TEDx talk called MOVING BEYOND #EMPOWERMENT, and does a weekly podcast called Women in the Business Arena. She was born in New York, raised in Texas and now lives with her husband and two daughters in Melbourne, Australia.