Psychology & human behavior was ALWAYS my jam.

From the youngest age I can remember, I was interested in people: what made them tick & what was underneath the surface. I started journaling at age 6, read my first self-development book at age 9, and took college-level psychology courses in high school. At University, I majored in psychology for years and stumbled upon a class that changed my life: Stress Reduction through Dancy Therapy. Since then, I have passionately studied psychology, human behavior, neuroscience, stress management & mental health to understand how our minds & bodies work.  

Then I took a deep dive into business, branding & marketing.

In college, I realized I didn’t want to be a psychologist or a teacher and fell in love with business, branding & marketing. I graduated from the University of North Texas with a degree in Journalism, Advertising, and Marketing in 1998. I had a knack for getting to the roots of a business and pulling out its mission & message. I landed my first “real” job at a big branding agency in 1999 and after only a few months had a stack of advertising awards. I pumped out four years of work within ten months but at a huge cost to my wellness. The advertising agency was a toxic environment and before the end of my first year, I decided to leave & become an entrepreneur.

I founded my first business in 2000 and never looked back.

I took my small amount of experience & trailblazed into the industry. My first business at age 25 was a consulting & branding business focused on teaching male-dominated industries how to market to women. At that time, being a female founder focused on shifting the way men saw women’s purchasing power was trailblazing new paths. I was good at “coaching” out of my clients their mission, vision & biggest dreams. I could then turn their words into emotional marketing that reached the hearts & minds of their ideal clients.

I have been professionally coaching, training & speaking to audiences for 24 years.

I have coached thousands of founders and leaders. I was “coaching” before it was an industry. My long-term experience has allowed me to practice & test tools over and over again and watch how each tool transforms the clients I work with. I have taken those experiences and built a speaking platform that is evidence-based and time-tested. I started speaking in 2000, and have hosted more than 350 events.

I have always had an entrepreneurial spirit & a trailblazing attitude.

My parents were both entrepreneurs and I saw first hand the benefits and challenges of being a business owner. But I have always had the soul of a founder. I was willing to work for my mission, face highrisk for high reward, and do whatever it takes despite the difficulty. My business has evolved over and over again to face change and challenge – and it survived the financial crisis, Covid, and much more.

To help founders, individuals & organizations reduce stress, improve mental health & build resilience – so they can change the world

Integrity, honesty, compassion, sustainability, innovation – and practicing what I preach