I help coaches, consultants and other services providers build a solid foundation for their business...

...that is sustainable, more aligned with their mission and doesn't compromise their integrity. 


Right now in the world, I see too many women struggling in their business because they have been taught marketing tactics that don't work anymore, business strategies that don't align with their values and methods of promotion that require them to be out of integrity with their true nature. 


I absolutely believe that ALL women in business need to simplify their lives and business models to create more income and impact, but they also need to create more alignment between who they are and how they operate their business. I teach women to build businesses that change the world, but through the process, they change themselves.


I have spent almost two decades in the business arena, focused on helping women succeed. My mission is to help more women effectively navigate the arena so they can lead. We need women's wisdom and financial success to shift the business world and to create a ripple effect globally.


I have created a program that combines all of my best insights, wisdom and experience. My Women in the Arena™ program is effective, powerful and will change the way you experience your business and yourself. Find out more about my program...here



I have worked with a lot of women over the last two decades, and in my TEDx talk, I shared some of the lessons I learned about what it takes to succeed. Empowering women in the world starts with empowering ourselves.



The latest success strategies for women in business.

Tips and tools that go beyond traditional business coaching and help you kick ass in the arena.

Why is everyone always striving for constant growth? It is like one endless battle to be more, do more and create more. Something drives us to never be satisfied with where we are and this mindset sabotages our success. In my years of working on myself and with others, I have learned that the best growth isn't just up, but also over.
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Today, I am talking about shifting your focus to ON your business on a weekly basis to see what is and isn't working for you. For consultants, coaches, graphic designers and anyone who wants to package all of their amazing expertise into a high-value package.
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“So often, we design our whole business, marketing, and content around an ideal target market that we don’t actually know. There are all of these assumptions, expectations, and projections on this target market, but how well have we actually gotten to know the specific individuals in the target market?” - Sonya Do you know how you get clients? Do you know what exactly you need to do to get more clients? If you’re like 99% of entrepreneurs, you would probably have to say no. In the business world, so much focus is placed on finding your avatar, your ideal client demographic. The problem is, most of the time, the “ideal client” we’ve created is inaccurate. At times, we think we know what our avatar wants because we assume they think and act, want and need what we want. Instead of listening to our ideal market, we superimpose their desires with our own. It’s important to know who we want to reach. How well do we actually know that target client?
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